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Welcome to the DBC Marketing Blog

December 30, 2013

Here we’ll be documenting and discussing all things DBC marketing related. 

 

Michigan Marketing Educator’s Presentation 2010

November 1, 2010

Last week I had the honor of giving a keynote talk to the MME conference in Mount Pleasant Michigan. The event brought together over a 100 High-school and Collegiate marketers educators for a two days of idea sharing and workshops.

The conference theme was “Pay it Forward” which fit quite well with my talk on “social media” and how marketing teachers can help prepare their students for future careers.

Below are my slides from the event. Although it is missing a lot of “the meat” the slides give an outline of my thoughts on what great marketing is today, and how that relates to social media.

If you have any questions/comments on the slides please leave them below. I’d especially love to hear from any of the brilliant teachers that were in attendance that day!

What will the future of education look like?

August 30, 2010

Check out Salman Kahn in the youtube video below.

He is a former hedge fund analyst turned non-profit educator who has created thousands of educational lectures for the world to see.

From calculus to complex financial derivatives this is just another example of how the digital world will continue to disrupt institutions that have long stood at the center of our society and culture.

What is the future of education when all the world’s knowledge is free at the click of the button?

note I don’t think this will replace teachers and schools, but we will have to re-think what role education plays in our lives, and how we can improve it.

If you don’t want to watch the video check out his article in Fortune.

What do you think? Leave a comment below.

Attention Marketers

August 24, 2010

The world has changed.

“The car isn’t a faster horse, and the e-mail isn’t a more efficient fax” – Seth Godin

Do you find yourself trying to play the new game of “social media” with the old rules of marketing?

If so you are setting yourself and your brand up for failure.

There is a new way to market products and build brands, but it probably has very little to do with what you’ve been doing the past 30 years.

People are sick of marketing and get better and better at tuning it out everyday.

Marketing in 2010 is about leadership and less and less about what people used to think of as marketing.

This means there is a huge opportunity for individuals and brands to succeed by going out of their comfort zone and leading with a new paradigm of marketing.

But are you really ready to take that kind of risk? Most people aren’t…

But for those of you looking to carve out a path in the world of 2010 marketing you may want to think about the new paradigm of marketing.

I have witnessed these five pillars that make up success in the post-marketing era.

Feel free to continue plugging your eyes, or open up your eyes to the future of marketing:

  • Authenticity
  • Community
  • Helpfulness
  • Entertainment
  • Inspiration

Are you still trying to send the fastest fax or are you blazing a new trail for your industry?

Ever Wonder Why I Show Up in Your News Feed?

July 28, 2010

If you just saw this message on Facebook, you’re probably not alone in wondering. “Why does this guy (or girl) always show up in my News Feed?”

How come I never see anything from my friend from second grade, but the girl I friended last week keeps showing up?

If you’re curious, stick around. This post will give you a quick rundown of how this happens (no technical jargon, I promise)

Facebook’s News Feed is based on a system they call “Edgerank”.

Edgerank is an algorithm that tallies all of your activities on Facebook.

Similar to Google’s search algorithm (whose goal is to give you the most relevant search information); Facebook’s goal is to provide you with the most relevant Friend information.

Think about it, the more interested you are in the people that show up in your News feed, the more often you are going to check back throughout the day to stay informed, entertained, or just because you have nothing better to do.

Facebook wants you to spend more of your day on their site than any other spot on the web.

As you know, more users + more time spent within Facebook.com = more advertising revenue. (and less for Google)

So here’s how Edgerank works:

Affinity score + weight – time decay = the guy that won’t get out of your news feed

Facebook assigns edge points each time you interact with someone in your network. An example of an interaction would be adding someone as a friend. By interacting with someone’s profile they receive a point assigned to their affinity score.

Each point is also given a weight depending on the interaction.

“Liking” someone’s status update doesn’t carry as much weight as making a comment. Again, writing on someone’s wall is a higher weight than when you make a comment.

And if you find yourself creeping through tons of photo albums…. yeah, Facebook counts those clicks too.

Over time these clicks lose some of their weight as your recent activity takes precedent.

Although the exact details of this formula are not published by Facebook, these are the general principles that make up your daily news feed.

Of course if someone is clouding up your Facebook feed you can always hide them🙂

And if you’re one of those people who complains about the dumb stuff people post on Facebook, well… now ya know.

What’s Easy

July 26, 2010

It’s easier to write a mass e-mail than to write an individualized message.

It’s easier to walk by your co-worker in the morning and not say hi.

It’s easier to do nothing, rather than something.

Most people like to do what’s easy.

That’s why its so valuable to do something that’s not.

What GDP Doesn’t Count

July 13, 2010

In this TED Talk Chip Conley shares some priceless business advice from his years of experience running a hotel chain.

Although I recommend you watching the video, I will try to summarize some of his main points here.

1. What gets counted gets fixed

2. The things that are most important to humans can’t be easily counted

3. GDP isn’t the holy grail of prosperity measurements

Expanding on the last point, I have provided a list from the video via Bobby Kennedy (and with a few modifications from me)

“GDP measures everything in short, except for what makes life worthwhile.”

GDP Counts:

  • Air pollution
  • Cigarette advertising
  • Ambulance rides
  • Locks for our doors
  • Jails for the people who break them
  • Destruction of our forests
  • Loss of natural wonder in urban sprawl
  • Napalm and other weapons of destruction
  • Armored police cars to stop riots
  • Sales of guns and knives
  • TV and other forms of toxic media
  • Divorce and criminal attorneys

What GDP doesn’t count

  • The health of our children
  • Quality of their education
  • Joy of their play
  • Beauty of our poetry
  • Strength of our marriages
  • Intelligence of our public debate
  • Integrity of our public affairs
  • Our courage, wisdom, and compassion
  • The closeness of our relationships

What do you guys think?

Is our economy doing poorly in light of the GDP numbers, or because “the numbers” are the only things businesses have been focusing on?