Here we’ll be documenting and discussing all things DBC marketing related.
Last week I had the honor of giving a keynote talk to the MME conference in Mount Pleasant Michigan. The event brought together over a 100 High-school and Collegiate marketers educators for a two days of idea sharing and workshops.
The conference theme was “Pay it Forward” which fit quite well with my talk on “social media” and how marketing teachers can help prepare their students for future careers.
Below are my slides from the event. Although it is missing a lot of “the meat” the slides give an outline of my thoughts on what great marketing is today, and how that relates to social media.
If you have any questions/comments on the slides please leave them below. I’d especially love to hear from any of the brilliant teachers that were in attendance that day!
Check out Salman Kahn in the youtube video below.
He is a former hedge fund analyst turned non-profit educator who has created thousands of educational lectures for the world to see.
From calculus to complex financial derivatives this is just another example of how the digital world will continue to disrupt institutions that have long stood at the center of our society and culture.
What is the future of education when all the world’s knowledge is free at the click of the button?
note I don’t think this will replace teachers and schools, but we will have to re-think what role education plays in our lives, and how we can improve it.
If you don’t want to watch the video check out his article in Fortune.
What do you think? Leave a comment below.
The world has changed.
“The car isn’t a faster horse, and the e-mail isn’t a more efficient fax” – Seth Godin
Do you find yourself trying to play the new game of “social media” with the old rules of marketing?
If so you are setting yourself and your brand up for failure.
There is a new way to market products and build brands, but it probably has very little to do with what you’ve been doing the past 30 years.
People are sick of marketing and get better and better at tuning it out everyday.
Marketing in 2010 is about leadership and less and less about what people used to think of as marketing.
This means there is a huge opportunity for individuals and brands to succeed by going out of their comfort zone and leading with a new paradigm of marketing.
But are you really ready to take that kind of risk? Most people aren’t…
But for those of you looking to carve out a path in the world of 2010 marketing you may want to think about the new paradigm of marketing.
I have witnessed these five pillars that make up success in the post-marketing era.
Feel free to continue plugging your eyes, or open up your eyes to the future of marketing:
Are you still trying to send the fastest fax or are you blazing a new trail for your industry?
It’s easier to write a mass e-mail than to write an individualized message.
It’s easier to walk by your co-worker in the morning and not say hi.
It’s easier to do nothing, rather than something.
Most people like to do what’s easy.
That’s why its so valuable to do something that’s not.
In this TED Talk Chip Conley shares some priceless business advice from his years of experience running a hotel chain.
Although I recommend you watching the video, I will try to summarize some of his main points here.
1. What gets counted gets fixed
2. The things that are most important to humans can’t be easily counted
3. GDP isn’t the holy grail of prosperity measurements
Expanding on the last point, I have provided a list from the video via Bobby Kennedy (and with a few modifications from me)
“GDP measures everything in short, except for what makes life worthwhile.”
- Air pollution
- Cigarette advertising
- Ambulance rides
- Locks for our doors
- Jails for the people who break them
- Destruction of our forests
- Loss of natural wonder in urban sprawl
- Napalm and other weapons of destruction
- Armored police cars to stop riots
- Sales of guns and knives
- TV and other forms of toxic media
- Divorce and criminal attorneys
What GDP doesn’t count
- The health of our children
- Quality of their education
- Joy of their play
- Beauty of our poetry
- Strength of our marriages
- Intelligence of our public debate
- Integrity of our public affairs
- Our courage, wisdom, and compassion
- The closeness of our relationships
What do you guys think?
Is our economy doing poorly in light of the GDP numbers, or because “the numbers” are the only things businesses have been focusing on?