10 Twitter Tips for Sales Centre Candidates
This post is for all the great people in The Ralph and Luci Schey Sales Centre at Ohio University.
The Sales Centre was one of my favorite things I did at college. The group is filled with really bright, motivated students, many of them who are my good friends. It’s ranked the #2 sales program in the country, but I think rankings are a bunch of crap.
It’s just a great program, period.
This past Thursday they put on their annual Sales Symposium. Last year I got to see Jeffery Gitomer, but this year I was even more excited they were bringing in Nate Riggs, a social media strategist based out of Columbus, Ohio.
Nate’s session is titled “Selling on the Social Web by Not Selling at all”. I already saw some of the work he did with the students and I am really impressed. (they even started their own blog for the event or you can follow them on Twitter here or see a cool video about the program here.)
I didn’t get to see Nate’s whole talk, but I wanted to give a top 10 Twitter tips for all the students that are going to be diving into this new community.
10 Twitter Tips for TSC’s
1. You have a choice for how you want to use Twitter. You can use it to talk about yourself and pretend like everything you do is news, or you could use it as networking and professional development tool. (totally up to you)
2. If you decide you want to lean into the dip, go ahead sign up here . Twitter can be a bit confusing at first, but within no time you will be a Twitter Pro.
3. When choosing a Twitter handle don’t use numbers on the end. No more bobby21987, instead come up with something simple to remember and spell. Here are some variations to get you thinking about how to pick a good name. @fennersells , @iamthejoshua, @thecoolestcool or just some form of your name: @bcroke.
4. Write a bio that is short, fun, yet professional. A twitter bio is a great place to share some of your personal/fun side while you are doing your “networking and news sharing”. Have a food obsession or favorite sports team, throw it in there. Look at other people’s profiles and see what you like and don’t like on theirs.
5. Add a web link that is going to take you back to your personal content hub. If someone would want to learn more about you, where would you like them to go? Some people may have a blog, other’s would prefer to put their Linked In profile.
5. Go follow smart people that share similar interests to you. There are a variety of different ways you can do this, but I’ll save this for another post. For now check out these two marketing/PR pro’s that I recommend following. @markwschaefer and @paulroetzer . (connected with both of them initially on Twitter before becoming friends in “real life”)
6. After you begin using Twitter through the web client, you may feel that it is a bit clunky (aka going to twitter.com sucks). Go ahead and download a Twitter application like Tweetdeck or Hootsuite. This will help you search and organize your tweets much easier. (if you have an I-phone, download Echofon. If you have a Blackberry check out Twitter for Blackberry–the official Twitter App.
7. Find an interesting article or quote and share it. Read other people’s articles that are being shared on Twitter. If you liked what you learned, go ahead and “Retweet” the article to your followers. When you mention someone’s name with an @sign in any of your tweets that message goes directly to them in what is called as a “mentions” column.
8. If someone mentions you (@yourusername) or re-tweets one of your articles, tell them thanks. Go out and give. Share other people’s work and comment on their blogs. If you like sales go find some top sales bloggers. If you want to be a fisherman, perhaps there are some of those blogs as well.
9. Remember, what you tweet is public information. It is stored online (and in the Library of Congress) forever. So be careful what you tweet, aka don’t be an idiot.
10. Some people may not like using Twitter, that’s fine. If you find no value out of the tool and can’t see yourself using it, then don’t. However, I know SOME of the Sales Centre students are going to be a part of the next generation of marketing and PR Pros who will utilize technology to build their brand, network and career.
*Newly added #11. Add a picture of yourself!
In the end it’s about learning, connecting, and sharing.
Now go out and have fun! Did you find this list of 10 helpful? What else would you add? Please leave a comment below!