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Attention Marketers

August 24, 2010

The world has changed.

“The car isn’t a faster horse, and the e-mail isn’t a more efficient fax” – Seth Godin

Do you find yourself trying to play the new game of “social media” with the old rules of marketing?

If so you are setting yourself and your brand up for failure.

There is a new way to market products and build brands, but it probably has very little to do with what you’ve been doing the past 30 years.

People are sick of marketing and get better and better at tuning it out everyday.

Marketing in 2010 is about leadership and less and less about what people used to think of as marketing.

This means there is a huge opportunity for individuals and brands to succeed by going out of their comfort zone and leading with a new paradigm of marketing.

But are you really ready to take that kind of risk? Most people aren’t…

But for those of you looking to carve out a path in the world of 2010 marketing you may want to think about the new paradigm of marketing.

I have witnessed these five pillars that make up success in the post-marketing era.

Feel free to continue plugging your eyes, or open up your eyes to the future of marketing:

  • Authenticity
  • Community
  • Helpfulness
  • Entertainment
  • Inspiration

Are you still trying to send the fastest fax or are you blazing a new trail for your industry?

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